Utilization of the @pusdiklatanri Instagram Account as a Medium for Archival Information and Education

Rafli Dwi  Prasetya; Abung Supama  Wijaya

doi:10.35335/ijopsor.v13i1.287

Authors

Rafli Dwi Prasetya IPB University, Indonesia
Abung Supama Wijaya IPB University, Indonesia

DOI:

https://doi.org/10.35335/ijopsor.v13i1.287

Keywords:

Archival Education, Instagram, Media Richness Theory, Social Media, Strategic Communication

Abstract

Digital transformation has pushed social media to become a strategic space for government institutions to convey information. PPSDM ANRI utilizes Instagram @pusdiklatanri to reach the public and educate about archives through visual and interactive content. This research is interestingly studied using Media Richness Theory which highlights the immediacy feedback, multiple cues, language variety, and personal focus. The method used is qualitative through observation, interviews with social media team, and literature study. This research aims to analyze how the @pusdiklatanri Instagram account is utilized to deliver archival information and education. It focuses on how strategically the account serves as a digital communication medium for PPSDM ANRI to reach the public. The results show that @pusdiklatanri functions not only as a formal information platform, but also as a dynamic interaction and education space. This success is reflected in the multimodal content, language variety, and emotional closeness through videos, stories, and Q&A. This confirms the effectiveness of strategically managed social media. In conclusion, @pusdiklatanri is able to fulfill the characteristics of rich media in Media Richness Theory. Future research is recommended to compare similar accounts in other institutions or add quantitative analysis related to audience engagement.

References

Adawiyah, R., & Nuraeni, Y. (2024). Pengaruh Terpaan Media dan Kualitas Informasi Akun Instagram @ Bogoreatery terhadap Minat Followers Berwisata Kuliner. Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 1(4), 193–211. https://doi.org/https://doi.org/10.62383/filosofi.v1i4.386

Agustiin, S. N., Puspitasari, S. A., Sandi, S. P. H., & Hidayaty, D. E. (2023). Manfaat media sosial instagram sebagai wadah promosi pada yuustories florist di Karawang. Marketgram Journal, 1(2), 122–129.

Alda Fadhilah, & Erina Pratiwi. (2023). Penggunaan Variasi Bahasa Di Media Sosial Instagram “Ridwan Kamil.” Student Scientific Creativity Journal, 1(3), 70–75. https://doi.org/10.55606/sscj-amik.v1i3.1332

Ardiansah, I., & Maharani, A. (2020). OPTIMALISASI INSTAGRAM SEBAGAI MEDIA MARKETING. CV CENDEKIA PRESS. https://play.google.com/books/reader?id=HAoREAAAQBAJ&pg=GBS.PR1&hl=id

Arianto, B. (2024). Triangulasi Metoda Penelitian Kualitatif (Issue December). Borneo Novelty Publishing. https://doi.org/10.70310/q81zdh33

Baitillah, N., & Ghanistyana, L. P. (2024). Dampak dari Media Sosial Instagram terhadap Komunikasi Interpersonal. Jurnal Bisnis Dan Komunikasi Digital, 2(1), 8. https://doi.org/10.47134/jbkd.v2i1.3181

Creswell, J. W., & Poth, C. N. (2017). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. SAGE Publications. https://books.google.co.id/books?id=gX1ZDwAAQBAJ&printsec=frontcover&hl=id#v=onepage&q&f=false

Daft, R. L., & Lengel, R. H. (1986). Organizational Information Requirements, Media Richness and Structural Design. INFORMS PubsOnline, 32(5), 513–644. https://doi.org/https://doi.org/10.1287/mnsc.32.5.554

Diyanto, D., Yatno, T., & Widodo, U. (2024). Peran dan Dampak Media Sosial Instagram bagi Komunitas Ruang Edit. Jurnal Ekonomi Manajemen Sistem Informasi, 5(6), 729–738. https://doi.org/https://doi.org/10.38035/jemsi.v5i6

Faisal, A., & Ramadhanti, A. (2025). PEMANFAATAN KONTEN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMBELAJARAN. Triwikrama: Jurnal Ilmu Sosial, 6(10), 41–50. https://doi.org/https://doi.org/10.6578/triwikrama.v6i10.10152

Farhannail, A., & Yuniarti, R. (2023). Pengaruh Konten Kreatif Dan Kualitas Informasi Akun Tiktok @Pesonaindonesia Terhadap Minat Berwisata. JRK (Jurnal Riset Komunikasi), 14(2), 187. https://doi.org/10.31506/jrk.v14i2.22885

Harahap, W. R., & Amali, M. T. (2021). Pengaruh Instagram marketing terhadap keputusan pembelian produk Jogjasoftlens. 01(01), 97–106. https://doi.org/10.12928/ycd.v1i1.12043

Hu, J., & Rui, J. R. (2023). The Relationship Between Preference for Online Social Interaction and Affective Well-Being via Compulsive Dating App Use: The Moderating Role of Algorithmic Beliefs. Cyberpsychology, 17(4). https://doi.org/10.5817/CP2023-4-2

John, S. P., & De’Villiers, R. (2020). Elaboration of marketing communication through visual media: An empirical analysis. Journal of Retailing and Consumer Services, 54(102025). https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102052

Koentjoro, M. S. (2020). TEORI KEKAYAAN MEDIA DAN TEORI KOMUNIKASI DUA TAHAP PADA AKUN RESMI INSTAGRAM PERUSAHAAN PROPERTI Analisa konten akun resmi instagram BSD City. Prosiding SNADES 2020 - Optimisme Desain Untuk Pembangunan Negeri, 23–29.

Kusuma, D. A., Yendra, M., Bakhtiar, R., & Takdir, M. (2024). Ekasakti Jurnal Penelitian Dan Pengabdian Pengaruh Media Sosial Terhadap Pola Komunikasi Pemerintah Dan Masyarakat Dalam Era Digital. 5(1), 23–32.

Muhammad Hasan, T. K. H., Syahrial Hasibuan, I. R., Sitti Zuhaerah Thalhah, M.Pd., Dr. Cecep Ucu Rakhman, S.Sos., M. ., Paskalina Widiastuti Ratnaningsih, S.Pd., M.Hum., Dr. Inanna, S.Pd., M. P., Andi Aris Mattunruang S.E., M.Sc., Dr. Herman, S.Pd., M. P., Nursaeni, S.Ag., M.Pd., Dr. Yusriani, SKM., M.Kes, Dr. Nahriana, M. P., Dumaris E. Silalahi, S.Pd., M.Pd., Dra. Sitti Hajerah Hasyim, M. S., & Azwar Rahmat, M.TPd, Yetty Faridatul Ulfah, M.Hum, Nur Arisah, S.Pd., M. P. (2023). Metode penelitian kualitaf. Tahta Media Group.

Najmah, Adelliani, N., Sucirahayu, C. A., & Zanjabila, A. R. (2023). Analisis Tematik pada Penelitian Kualitatif. Salemba Empat.

Nanda Barizki, R., & Apriani, Y. (2024). Strategi Konten Kreatif Doteens Dalam Meningkatkan Audience Engagement Melalui Instagram Penulis 1). Jurnal Ilmiah Ilmu Komunikasi, 5(1), 29–36. https://doi.org/10.55122/kom57.v5i1.1255

Nasrullah, R. (2015). Media sosial Perspektif Komunikasi ,Budaya, dan Sosioteknologi. 978-602-7973-25-1.

Nur, A., & Jidan, M. (2024). ANALISIS PERANAN TEKNOLOGI DALAM ASPEK KEHIDUPAN BERKOMUNIKASI DI ERA DIGITAL. Kohesi: Jurnal Multidisiplin Saintek, 4(12), 31–40. https://doi.org/10.8734/Kohesi.v1i2.365

OECD. (2023). Open Government for Stronger Democracies: A Global Assessment. In OECD Publishing. https://doi.org/10.1787/5478db5b-en

Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., Hoagwood, K., Angeles, L., & Northwest, K. P. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Adm Policy Ment Health, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y.

Sayekti, L. I. (2025). STUDY FENOMOLOGI : PEMANFAATAN KONTEN INSTAGRAM SEBAGAI EFEK TREN MEDIA PROMOSI SHOPEE AFFILIATE. JURNAL ILMIAH M-PROGRESS, 15(1), 64–76. https://doi.org/https://doi.org/10.35968/m-pu.v15i1.1394

Sugiyono. (2017). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D. ALFABETA.

Tiawan, Musawarman, Sakinah, L., Rahmawati, N., & Salman, H. (2020). Pelatihan Desain Grafis Menggunakan Aplikasi Canva Tingkat Smk Di Smkn 1 Gunung Putri Bogor. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 476–480. https://doi.org/10.31949/jb.v1i4.417

Ulayya, N. K., Prihasari, D., & Perdanakusuma, A. R. (2022). Pemanfaatan Media Sosial untuk Pemerintahan: Bagaimana Dinas-Dinas Pemerintah Kota menggunakan Media Sosial untuk Berkomunikasi dengan Masyarakat. Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer , 6(5), 2548–2964. http://j-ptiik.ub.ac.id

Wallid, F. (2022). Kreativitas Editor Video Pada Konten Media Sosial Instagram @Pisangking_ Dalam Meningkatkan Penjualan. 5097. http://repository.uin-suska.ac.id/id/eprint/61079

Yang, Y., Zhang, H., Chai, H., & Xu, W. (2022). Design and application of intelligent teaching space for blended teaching. Taylor & Francis Online, 31(10), 6147–6164. https://doi.org/10.1080/10494820.2022.2028857

Zare, M., Ayub, A., Liu, A., Sudhakara, S., Wagner, A., & Passonneau, R. (2020). Dialogue policies for learning board games through multimodal communication. SIGDIAL 2020 - 21st Annual Meeting of the Special Interest Group on Discourse and Dialogue, Proceedings of the Conference, July, 339–351. https://doi.org/10.18653/v1/2020.sigdial-1.41

Zuniananta, L. E. (2023). Penggunaan Media Sosial sebagai Media Komunikasi Informasi Di Perpustakaan. Jurnal Ilmu Perpustakaan, 10(4), 37–42. https://ejournal3.undip.ac.id/index.php/jip/article/view/40240