Advertising Affects Public Perception of Brands The Ads Affect the Public's Perception of Brands

Adillah Siti Sayyidah; Galuh Alif  Rachman

Penulis

Adillah Siti Sayyidah Universitas Islam Nusantara
Galuh Alif Rachman Universitas Islam Nusantara

Kata Kunci:

Advertisement, Perception, Brand

Abstrak

This study aims to find out how advertising can affect people's perceptions of brands. The research method used is quantitative research with descriptive analysis based on questionnaires. The subjects studied were 10 respondents from people around the researcher who filled out the questionnaire data link via the Google form that had been distributed by us as researchers. Analysis of the research data resulted in the development of the theory of Hypodermic Needle Theory or Hypodermic Needle Theory where advertisements can influence the audience by continuously sending messages so that the messages conveyed enter the audience's unconscious. A total of 10 respondents expressed their opinion, from where they often see advertisements on social media to how advertisements can affect their perception of a brand. In the end, this study proves that advertising can influence people's perceptions of brands.

Referensi

Agustina Rizky, R. (2009). Correlation Between Popularity of Advertising Models and Advertising Exposure With Product Purchase Interest (Survey Among RW II Housing Pongangan Indah Gresik) (Doctoral dissertation, University of Muhammadiyah Malang).

Arista, D., & Astuti, SRT (2011). Analysis of the influence of advertising, brand trust, and brand image on consumer buying interest. Scientific Journal of Assets, 13(1), 37-45.

Arista, ED, & SRI, RTA (2011). Analysis of the Effect of Advertising, Brand Trust and Brand Image on Consumer Purchase Interest of Telkom Speedy in Semarang City (Doctoral dissertation, Diponegoro University)

Azis, F., Vera, N., & Yopi, M. (2020). Public Perception of Shasha Toothpaste Advertisement in Mass Media. Champion's Familiar Journal, 5(3), 149-165.

Bastian, DA (2014). Analysis of the Effect of Brand Image and Brand Trust on Brand Loyalty ADES PT. Ades Alfindo Putra Setia. Journal of Marketing Strategy, 2(1), 1-9

Dewi, LAP (2018). The Effect of Advertising on Television Mass Media on Consumptive Lifestyles of Students: The Case of Students of the Department of Sociology, Faculty of Social and Political Sciences, State Islamic University Sunan Gunung Djati Bandung Class of 2017 (Doctoral dissertation, UIN Sunan Gunung Djati Bandung).

Dewi, NK, & SE, GA (2012). The Effect of Advertising, Brand Image, and Consumer Satisfaction on Consumer Loyalty in Using Vaseline Hand and Body Lotion in Padang City (Case Study at PT. Unilever Padang Branch). Source, 6(1), 26.

Masikah, A., & Alwie, AF (2014) The Effect of Dewisandra Exclusive Series Advertising Effectiveness on Brand Image and Wardah Cosmetics Purchase Decision in Pekanbaru City. Journal of Business Management Tepak, 8(2).

Nugrahaini, RL, Adiarni, N., & Najamuddin, M. (2014). BRAND STRENGTHENING ANALYSIS IN FORMING BRAND EQUITY IN SARI BRUAH BEVERAGES (Case Study: Student (end user) at the Faculty of Science and Technology). AGRIBUSINESS JOURNAL, 8(2), 189-201.

Oktavia, R. (2018). THE EFFECT OF LUWAK WHITE KOFFIE ADVERTISEMENT ON TELEVISION ON THE PERCEPTION OF DRINKING COFFEE FOR FEMALE ATTENDANTS (Survey on Omnicopy Visitors) (Doctoral dissertation, Universitas Pembangunan Nasional Veterans Jakarta).